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Explainer Video | What is an Explainer Video and Why do you Need One?

Nov 22

 

When starting a business, one of your most important decisions is what marketing strategy to use. Among the many options available, explainer videos are an increasingly popular choice. But what are they, and why should you consider using them? In this blog post, we’ll answer those questions and more. Please keep reading to learn more about explainer videos and discover whether they suit your business.

 

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What is an explainer video?

An Explainer Video is a short, animated video that is used to explain a product or service. Explainer Videos are often used on websites, social media, and marketing materials. They can be used to explain a company’s products or services, or to introduce a new product or service. Explainer Videos are often humorous and engaging, and they can be used to explain complex concepts in a simple way.

Explainer Videos can be helpful for businesses because they can help to explain a company’s products or services to potential customers. They can also be used to introduce a new product or service in a fun and engaging way. Explainer Videos can also be helpful for explaining complex concepts in a simple way.

Why do you need an explainer video?

When it comes to marketing, an explainer video is one of the most powerful tools at your disposal. Explainer videos are short, engaging videos that explain what your company does and how it can help potential customers. They’re perfect for online marketing and can be used on your website, social media channels, or even in email campaigns.

Explainer videos are a great way to introduce potential customers to your company and its products or services. They’re also a great way to show off your company’s personality and culture. And because they’re short, explainer videos are a great way to get your message across quickly and easily.

How much does an explainer video cost?

An explainer video can be a very useful marketing tool, but it can also be expensive. So, what is the average cost of an explainer video? Well, that depends on a few factors. The length of the video, the style of animation, and the voiceover talent all play a role in the final cost. Generally speaking, though, you can expect to pay anywhere from 1,500to10,000 for an explainer video.

That may seem like a lot of money, but consider the return on investment (ROI). An Explainer Video can increase conversion rates by up to 20%, and it can also help you to achieve a higher ranking on Google. So, if you’re looking for an effective way to market your business, an Explainer Video is definitely worth consideration.

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How long does it take to make an explainer video?

Explainer videos are a great way to get your message across to potential customers in a concise and easy-to-understand way. But how long does it take to make one? Well, the answer to that question depends on a few factors. For instance, how long is your video going to be? How complex is the animation or motion graphics involved? And how many revisions will you need?

Generally speaking, though, most explainer videos take between two and four weeks to complete. That said, some may take longer if there are more complex animations or motion graphics involved. So if you’re thinking about creating an explainer video for your business, be sure to keep these time constraints in mind. And if you’re not sure where to start, contact a professional video production company for help.

What are some examples of businesses that use explainer videos?

Explainer videos are a great way to communicate a complex message in a clear and concise way. They can be used by businesses of all sizes to explain their products or services to potential customers. Some examples of businesses that use explainer videos include startups, small businesses, and large corporations.

Explainer videos can be used to communicate a wide variety of messages. Some common uses of explainer videos include introducing a new product or service, explaining how a product or service works, or answering common questions about a product or service. Explainer videos can also be used to improve website conversion rates, increase brand awareness, and educate customers about a company’s products or services.

What are some tips for creating a successful explainer video?

Explainer videos can be an extremely effective way to market a product or service. However, there are a few things to keep in mind in order to make sure your video is successful.

  1. Keep it short and sweet – viewers don’t have a lot of time, so you need to capture their attention quickly. Explainer videos should be around 2 minutes long, no more.
  2. Make it interesting – think about your target audience and what will interest them. What is the hook that will make them want to watch the whole thing?
  3. Be clear and concise – explainer videos are not the place for long-winded explanations. Get to the point and make sure your message is clear.
  4. Use visuals wisely – Explainer videos are a great opportunity to use animation or motion graphics to help explain your product or service. Just make sure they are used effectively and don’t overpower the message.
  5. Keep it simple – remember, you’re trying to explain something complex in a short amount of time, so keep it simple! Use common language and avoid jargon whenever possible.

Producing a successful explainer video can be a challenge, but if you keep these tips in mind you’re off to a good start.

Final Thoughts

An explainer video is an essential part of any business’s marketing strategy. It’s a great way to introduce your product or service to potential customers and explain what it is that you do. Plus, research has shown that they can be incredibly effective at helping businesses increase their conversion rates. If you don’t have one yet, now is the time to start planning and creating your own explainer video.

At Spinach Video Team, we specialize in creating explainer videos that are both informative and engaging. We can help you create a video that will introduce your business to potential customers and explain what it is that you do. Plus, our videos are proven to be effective at helping businesses increase their conversion rates. Contact us today to get started!

 

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